Photo: Splash News

Last week, Editor-in-Chief of the Dutch fashion and lifestyle magazine Jackie resigned in disgrace, after publishing an article that referred to Rihanna as “the ultimate n****ab***h.” Parlour Magazine has an image of the complete article, which continues laying the insults on thick, referring to the pop star’s choice of footwear as “porn heels” and her personal style as ” what’s on can come off. If that means she’ll be on stage half naked, then so be it.” Not only did Eva Hoeke give the hugely offensive article the go-ahead, she also used social networking sites like Twitter and Facebook to make a few not-really-apologetic apologies. She posted on Facebook that “the title of the article was intended as a joke—it was a bad joke, to say the least. And that slipped through my, the editor-in-chief’s, fingers….Furthermore I hope that you all believe there was absolutely no racist motive behind the choice of words.”

She also tried to play the insult off as a joke on Twitter. Her apology wasn’t received warmly by blogging sites around the world…or by Rihanna. She tweeted back,”@evajackie I hope u can read English, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!! You ran out of legit, civilized information to print! There are 1000′s of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race! That’s your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together,with the intent of abasement, that made no sense.” Major burn. In response, Hoeke (and Jackie‘s publishers) decided that the best next step would be her stepping down from the post of Editor-in-Chief, instead of giving half-apologies in more misguided tweets or Facebook posts.