Breaking: Mascara Ads Feature FalsiesPhoto: Cover Girl
The UK polices its advertisements with a much firmer hand than the U.S. In 2007 they fined L’Oreal for putting falsies on Penelope Cruz and last year they chastised Rimmel for putting fake lashes on Georgia May Jagger. Now they’re going after Cover Girl for doing the same in their newest mascara ad, despite Cover Girl’s asterisked disclaimer, “Lash inserts were applied to both of Nicole’s lashes to add lash count before applying mascara.” As the Daily Mail points out, the use of fake lashes contradicts the question running the campaign, “Is Your Volume True or ‘False’?” but the real question is, do you even care? Mascara ads are about as realistic, and as purposeful, as perfume ads. Chances are, since you first swiped mascara on your lashes in 8th or 9th grade and they didn’t actually extend up to your eyebrow, you haven’t actually believed such ads feature untouched eyes. Like a fragrance, they’re selling you an idea. Unless of course you do think they’re real in which case, really?
GET TO KNOW OUR STARBLOGGERS
- 88Real.StarGirl13 Featured post: "Dressy with Starcoins"
- 126madmadeleine60 Featured post: "One Stop Rules Update"
- 63AngelLilac Featured post: "Trend Alert: "The New Hue""
- 71Moosycakes21 Featured post: "Lunch Box for the Environment"
- 67vampirefreak121 Featured post: "Best of Luck!"
- 63balleta0814 Featured post: "Make something SPECIAL of your Suite"
- 722010vampire Featured post: "1950's Fashion by thirteenlucia13"
- 68Waddles16 Featured post: "Feeling Creative?"
- 52tashychuckles Featured post: "Future Me "
- 75the.kewl.kid Featured post: "Meeting New Dolls"
- 56Carolinamodelo7 Featured post: "5 Things to Remember While Travelling"
- 60Lily-Ariana Featured post: "Wild West and Evening Falls Sale Picks!"