Isobel.Stardoll
Target Bodega Stores in NYC
These four pop-up stores in Manhattan (open for four days only) launched and closed last week. The timing with Fashion week was no coincidence as fashionisas in the Big Apple were already on high shopping alert.
The store design was a funky plays on the classic lay-out and style of a New York bodega. A bodega, for those of you not in the know, is the local convenience store or corner shop that you find in Latin neighborhoods in NYC -- it jas a local style and flavor all its own ... that is tres New York and Mucho Nueva York!
The Target Bullseye Bodega Stores are filled with Target's exclusive home, fashion and beauty products from brands like Converse One Star, Michael Graves and DwellStudio.
The also had previews of four new lines not yet in their stores from Jonathon Saunders, John Derian, Sigerson Morrison and Anya Hindmarch. And you know that 'See it Here First" vibe had savvy shoppers flooding in to this four day festival of Target.
Concept , concept, concept -- what a great way to go.
pics via Notcot.com
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