The fragrances concept revolves around the eclectic street style of the four Harajuku Girls, Stefani’s Japanese backup dancers.

Harajuku is a byword for the style and attitude of the girls who frequent this area of Tokyo, and their original, eye-catching, 'anything goes' style.

The five different fragrances will each be presented in different Harajuku 'doll' bottles. with a distinct style and identity.