Photo: Sofia Coppola for H&M

Here’s the first look at H&M’s print campaign for their hugely anticipated collaboration with Marni. We already know that it launches in March, and that they’ve hired Sofia Coppola to creatively direct the campaign and accompanying video. Now we know that Imogen Poots stars in the dreamy shots and that the gold brocade suit (dress?) above will retail for around $90. Also, that the partnership will be feted in LA (a new locale for H&M) with a huge party the day after New York Fashion Week.  Sounds like London has new competition…