Photo: Prada

Prada’s ‘Parallel Universes,’ a creative new spring campaign, is meant to merge two worlds in the name of Prada. The Italian house recruited Vahram Muratyan, the illustrator and blogger behind one of fashion’s favorite Tumblrs, Paris vs. New York, to illustrate the meeting of the two realms for a series of gifs. “Prada Parallel Universes is an exercise that grows out of the drive to experiment with, and to match, new communications media and Prada’s semiotics,” a release says. “To be consistent with the present without nostalgia.” Considering Prada’s spring collection was dripping in nostalgia, the gifs do put a surprisingly modern spin on each illustration.